Skechers, when my friend bought her second pair of shoes from Skechers was when it raised my curiosity bar to check more about this brand.
Until then there was an intuition in my mind that only Nike/Adidas/puma are brands manufacturing quality pairs of shoes.
I was seriously heedless to know more about other brands.
Then I started observing this infamous ‘S’ symbol on the shoes after my friend told about this brand. To my surprise, I found at least 6 people wearing this brand in a single.
This made my analyst brain to scrutinize the situation.
What made all these people choose ‘Sketchers’ over other famous brands.
Memory Foam Technology:
This is a new invention in the field of footwear, this innovation has turned into an integral part of the shoemakers.The comfort material that was once exclusively for bedtime is now something that adults and kids can wear everywhere they go, on every shoe imaginable – whether it’s our sport, casual or fashion looks – and the same people who became less dependent on comfort and more on style are now expecting the best of both worlds in their footwear.
Let me make it clear to all, these pairs aren’t cheap at all.
Here’s an analysis based on the price.
Starter shoe price:
Under Armour:$42 –
Why do people buy such expensive products:
1. Folks find the product of superior quality, sometimes better than other brands.
2. The Memory foam technology used is very comforting and lasts interminably.
3. Trusted brand though expensive, and super light.
Some feel its a waste of money:
1. Because its design isn’t that trendy, though it’s quite comforting.
2. Uncommon among teenagers, many have the opinion that it’s not good for training or as athletic shoes.
3. Lacks in giving varieties as compared to other competitors.
->Ever since I came across sketchers, I have stopped buying any other brand of sneakers. These are extremely comfortable, and durable, besides being light.
->Honestly, yes they are. When I bought my first pair of Skechers I was amazed at actually how superior they are compared to other brands. The first thing I noticed was how much more comfortable they are, they have a lot of protection between your foot and the ground and your feet are so much more comfortable walking and standing etc.
Can sketchers rule the footwear market in near future?
Though sketchers have a good hold on its customer by providing better quality footwear, Nike has a monopoly in the footwear industry, followed by Jordon, Adidas.
Here are the figures of brands:
The shoe industry is completely under Nike control, they are leading the industry from many decades, due to the quality, variety of design, top actors endorsing the product.
Though this monopoly exists, sketchers can still come back in the race by their trusted users, excellent products etc.
Sketchers can surely be a threat to other established shoe brands due to the high number of fan-base, but it may take many decades and a lot of research to be the monopoly in the shoe industry.